Fortune 500 Business Blogging Wiki / Fortune 500 Business Blogging Wiki

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Fortune 500 Business Blogging Wiki

This is a directory of Fortune 500 companies that have business blogs, defined as: active public blogs by company employees about the company and/or its products.

According to our research, 58 (11.6%) of the Fortune 500 are blogging as of 5/17/08. The table below lists these companies, a sampling of their blogs, and links to Fortune 500 business blog reviews.

If you would like to volunteer to write a review of a Fortune 500 corporate blog, simply post that review on your own blog and then link to the review from this wiki. As a courtesy please also mention and link to the wiki in your review. See the Volunteer Signup page for details.

Pull links from: http://www.businessblogwire.com/f500bp/ Learn more at the About this wiki page.

Blogging F500 Company	Example Blog	Example Social Media Use	Reviews
Accenture	Accenture Blogs	Twitter	Ben Benson on May 16, 2008
Advanced Micro Devices	AMD Developer Blog, AMD Notebook Tester		John Cass on March 11, 2008
Agilent Technologies	Nano Measure
Amazon.com	Amazon Web Services Blog
American Airlines	AA Conversation	Travel Bag	Shel Holtz on April 13, 2008
Aon Corporation	DiversityExchange, Aon Consulting RPO Blog
Avaya	Avaya Contacts Center Insights Blog		John Cass on Feb 7, 2008
Boeing	Randy's Journal
Cisco Systems	Cisco High Tech Policy Blog
Countrywide	CreditDemystified.com
CSC	Team CSC
Coca Cola	Coca-ColaConversations		Li Evans on Nov 10, 2006
Cox Communications	Digital Straight Talk
Dell	Direct2Dell		Easton Ellsworth on Jul 13, 2006, Drew Meyers on Oct 23, 2006, and Mack Collier on June 13, 2007
Delta Airlines	Under The Wing		Rich Young on April 25, 2008 James Lutes on May 11, 2008
Emerson Electric	Emerson Process Experts Modeling and Control
Eastman Kodak Company	A Thousand Words A Thousand Nerds		Li Evans on Nov 17, 2006, Laura Spencer on January 30th, 2008, and Mack Collier on May 30th, 2007
EMC Corp;	EMC Employee Blogs
eBay	eBay Developers Program Blog		Alison Nicole Grise on April 28, 2008
Electronic Data Systems	EDS' Next Big Thing Blog
Ford Motor Company	Bold Moves
General Electric Company	GE Global Research blog		Easton Ellsworth on Sept 20, 2006
General Motors Corporation	FastLane Blog		Easton Ellsworth on Sept 11, 2006, Easton Ellsworth on Sept 12, 2006, Liz Fuller on January 16th, 2008
Google	Google Blog		Bryan Saxton on May 14, 2008.
Hewlett-Packard Company	HP Blogs
Honeywell International	HoneywellBlogs		Cornelius Puschmann on Oct 19th, 2006
ING Group (not in F500)	My Cup of Cha
Intel Corporation	Intel Geek Blogger		Robyn Tippins on Oct 19th, 2006
International Business Machines	Guide to IBM Blogs		Easton Ellsworth on Sept 25, 2006
Johnson Controls	Your Energy Forum		Easton Ellsworth on Oct 27, 2006
Johnson & Johnson	JNJBTW		Stacey Rogers</http> on May 11, 2008 Rich Young on May 12, 2008
Marriott International, Inc	Marriott on the move		Li Evans on Jan 17, 2007
McDonald's Corporation	Open For Discussion		Laura Spencer on April 15, 2008
Microsoft Corporation	Microsoft Blogs		Jean Kim on April 28, 2008
Motorola	Broadband Insights
Newell Rubbermaid	Graco blog		Susan Iskiwitch on April 11, 2008
Nokia	N-Gage Mobile Gaming Blog Mobile Web Server Blog
Nike	Nike Basketball Blog		Sarah E. Essary on April 29, 2008
Oracle Corporation	OraBlogs		Li Evans on Dec 10, 2006 John Cass on May 26, 2008
Owens Corning	The Pink Panther Energy Blog
Pitney Bowes	Open Mike		Vincent McBurney on Oct 30, 2006
Southwest Airlines	Nuts about Southwest		Mack Collier on Oct. 04, 2007, Paul Chaney (TBA)
Sprint	Things That Make You Go Wireless
Starbucks	My Ideas In Action	My Starbucks Idea	John Bell on April 15, 2008
Starwood Hotels & Resorts	The Lobby		Laura Spencer on February 21, 2008
Sun Microsystems Inc	Jonathan Schwartz		Nigel Vanderford on May 12, 2008
Texas Instruments	Video 360 Blog
Time Warner	Jason Calacanis' Blog, Ted's Take
The Clorox Company	Dr. Laundry		Easton Ellsworth on Nov 6, 2006
The McGraw-Hill Companies	Blogspotting
Tribune Company	The Swamp
Viacom International	MTV News Correspondents
Wal-Mart Stores	Wal-Mart Facts and Wal-Mart Checkout Blog		Easton Ellsworth on Sept 8, 2006 Krishna De on 10 December 2007 Liz Fuller on March 11, 2008 Mack Collier on May 1, 2008
Wells Fargo & Company	Guided by History		John Bell on April 15th, 2008
Whole Foods Market	Whole Foods Blogs		Katrina Heilman on May 12th 2008 Olga Walsh on May 20th, 2008
Xerox Corporation	Palo Alto Research Center
Verizon Communications	PoliBlog		Robert Longert on July 16th 2008
Yahoo!	Yahoo! Search Blog		Stepha Stephanie L on April 29th, 2008

Social Media F500 Company	No example Blog	Example Social Media Use	Reviews
H&R Block	No Corporate Blog	Digits

About this wiki

This site began as a collaboration between Chris Anderson (Wired Magazine) and Ross Mayfield (Socialtext). A post giving the background of the project is here. Original data compiled by Wired Magazine. See the About page for more details.

As of October 2007 Easton Ellsworth (We Know Media) and John Cass (PR Communications) working with Ross Mayfield (Socialtext) have instigated a volunteer effort to expand on the existing wiki and combine the wiki with the Fortune 500 Blog Project Wiki, another wiki project that sought to review all the Fortune 500 companies that blog. You can learn more about the background to that project on the History of Fortune 500 Company Wiki's page.

Global 1,000 Business Blogging
Discussion of the share price Performance Methodology
Spectrum of Corporate Social Media
Traits Of The Fortune 500 Blogs
The official Fortune 500 list is here and is now free.

Once we've got this list in pretty good shape, we plan to add share price data to create a Business Blogging Index, comparing the stock performance of companies that blog with those that don't. Here's why. A spreadsheet version of that with a snapshot of this list from 12/30/05 is here.

This wiki also contains information about Global 1,000 Business Blogging efforts.

We are exploring the Spectrum of Corporate Social Media for further classification.

Using Socialtext

Please feel free to add or modify pages -- even this one -- as you see fit. That's the idea of a Workspace.

If you'd like an introductory tour of the Socialtext Workspace, start here.
Visit Recent Changes every once in a while to see what's new, and see Help for tips to use this Workspace.
Make links by putting words or phrases in square brackets. Click on Edit This Page to see some examples.

This work licensed under a Creative Commons License</http> unless otherwise noted.

"Fortune 500" is a registered trademark of Time Inc.