BUPA social bookmarking
hideBUPA have implemented a trial of Cogenz's social bookmarking service to help employees tag and search for information on the internet and intranet.
Company information
BUPA is a leading global Healthcare provider to 192 countries, with over 40,000 employees.
Case description
BUPA call themselves a ‘cerebral’ organisation, so it crucial for them to find a way to ensure information flows throughout the company, and people and information are connected at the right time to maximise effective decision making and corporate communications. Social bookmarking was identified as a way to address this.
They key objectives for social bookmarking at BUPA are as follows:
- Facilitate networking across the organisation
- Create a knowledge base on the intranet, improving intranet search
- Analyse tag patterns as a source of information about intellectual capital within the organisation
- Feed users’ content tags into Autonomy search engine to improve automatic indexing of content
Enterprise 2.0 solution
BUPA have been trialing the Cogenz social bookmarking software for 6 months with 50 users from Head Office, to create a shared library of information resources and harness the collective intelligence of the workforce.
The project is headed up by BUPA’s Lead Information Architect, with the support of a steering committee that meets monthly Dissertation
Cogenz has been rolled out across several Head Office Divisions: Group Strategy & Development; Group Marketing; Market Research; Group Medical; Health Informatics; BUPA International; Corporate Communications
Results / Benefits
The trial has been a success so far. Findings show that about 10% of users contribute to Cogenz, with the remainder of users benefiting from browsing the content.
BUPA are now looking at the wider strategy of how Web 2.0 technologies including social bookmarking can be taken into the organization on a wider scale.Thesis
In particular, BUPA are interested in looking at how Cogenz could be used to categorise and search information on their corporate intranet, integrated through the API Research Paper
Lessons learned
BUPA recommend the following pointers when rolling out social bookmarking within your organization:
- Pre-populate the system with usable content
- No governance – it’s not a filing cabinet…
- Funds are not as important as participation
- Both top down and bottom up support is needed
- Market the system and its benefits furiously
Information about the case
Author
Julia Grinham, Commercial Director,Cogenz.com
www.cogenz.com
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Disclosures
This case study has been fully approved by Keely Flint, Lead Information Architect at BUPA
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