This site began as a collaboration between Chris Anderson (Wired Magazine) and Ross Mayfield (Socialtext). A post giving the background of the project is here. Original data compiled by Wired Magazine. See the About page for more details.
As of October 2007 Easton Ellsworth (We Know Media) and John Cass (PR Communications) working with Ross Mayfield (Socialtext) have instigated a volunteer effort to expand on the existing wiki and combine the wiki with the Fortune 500 Blog Project Wiki, another wiki project that sought to review all the Fortune 500 companies that blog.
Timeline of Companies Added to the wiki
4/19/08 11.6% Added Starbucks
4/27/08 11.8% Added American Airlines
5/03/08 11.6% Removed the General Mills blog (a sponsored blog)
5/05/08 12% Miscount, readjusted.
5/13/08 12.2% Added Johnson & Johnson
5/16/08 11.8% Miscount, readjusted. Removed duplicate Boeing listing, and H&R Block Social media listing.
5/17/08 11.6% Miscount, readjusted. Removed Graco blog under Graco, as already listed under Newell Rubbermaid.
9/06/08 11.8% Added Chevron
9/06/08 12% Added Yum! Brands
9/06/08 12.2% Added Molson Coors Brewing
9/09/08 12.4% Added Best Buy
10/3/08 12.2% Removed American Airlines
10/9/08 12.4% Added HomeGoods from TJX
10/9/08 12.2% Removed Cox Communications blog (on hiatus)
11/14/08 12.4% Added American Express
11/15/08 12.6% Added P&G
11/15/08 12.8% Added Tyson
Using businessandblogging.com's methodology for reviewing companies, we are able to determine the mean for several factors from a number of reviews conducted by volunteers. We can also determine the overall mean value for Fortune 500 companies. Seventeen of these reviews have been conducted out of the 28 companies reviewed. There does appear to be lower numbers for Interactive elements of blogging and responsive overall. In addition here is a bubble map of all the factors using IBM's Many Eyes visualization tool.
| Factor | Accenture | AMD | Avaya | Delta | eBay | General Motors | Johnson & Johnson | Kodak | McDonalds | Microsoft | Nike | Oracle | Starwoods | Wal-Mart | Yahoo! | SUN | Verizon | Mean |
| Ease of finding | 9 | 5 | 9 | 8 | 5 | 9 | 2 | 9 | 9 | 9 | 2 | 7 | 5 | 8 | 8 | 10 | 2 | 7 |
| Frequency | 6 | 3 | 2 | 9 | 6 | 8 | 7 | 7 | 6 | 6 | 8 | 4 | 9 | 8 | 4 | 9 | 7 | 6 |
| Engaging writing | 9 | 6 | 4 | 7 | 7 | 8 | 9 | 9 | 7 | 5 | 10 | 8 | 8 | 8 | 9 | 7 | 7 | 8 |
| Relevant | 8 | 8 | 4 | 8 | 4 | 7 | 8 | 9 | 8 | 6 | 10 | 8 | 8 | 7 | 9 | 9 | 8 | 8 |
| Focused | 9 | 8 | 7 | 6 | 7 | 8 | 6 | 7 | 9 | 8 | 10 | 8 | 8 | 8 | 7 | 8 | 8 | 8 |
| Honest | 9 | 5 | 5 | 7 | 9 | 7 | 10 | 7 | 9 | 7 | 10 | 9 | 8 | 9 | 8 | 7 | 7 | 8 |
| Interactive | 8 | 3 | 4 | 6 | 1 | 9 | 4 | 8 | 7 | 3 | 10 | 4 | 5 | 7 | 6 | 10 | 6 | 6 |
| Responsive | 3 | 2 | 4 | 9 | 1 | 6 | 9 | 7 | 8 | 3 | 1 | 6 | 5 | 6 | 3 | 8 | 9 | 5 |
It's very useful to review the value for the companies and the convenience of user's experience during visiting the corporate blog or business blog. Thank you to you.And could you furtherly explain the meanings of index and the scores?
contributed by Derek Wang on Nov 20 1:14am
Page Last Updated: Nov 20 1:14am by Derek Wang