Notes:

--Europe, less wi-fi
access, but more so mobile access

--$ often biggest determinate of casual vs regular user

--how to translate into different levels of tech-savviness

--no direct linking from text messaging

--transition from casual to regular user

--not so many people using wi-fi from phone

--move from casual to regular user may just be beginning b/c
of major changes (restrictions lifted, interconnectivity between carriers,
etc.)

--incentives to get people to use it, usually happen b/c of
other people

--android help things

--desire to have one device? Or people keep using some
things for certain things, not for others

--yellow pages app. very pertinent

--widget-based solution

--high degree of personalization other trend

--Social constantly happening--driving applications based on
social need, purpose changes