Session A
Location based services
Topics
Finding a friend nearby, if you're in a store, etc
Finding a sale as you pass by a store
Disaster usages of location based services
"Do you have location at all? How accurate is it?"
GPS on mobile? How does cell tower location service work? How many devices have the service?
Global average is 2.1 years lifespan of a phone device
Why isnt GPS in phones more prevalent? (higher cost, technical difficulty of adding the service)Its "free" in the UK already, how far behind is the US?
Why it might become widespread in the US (9/11 locate-ability requirements on a gov't perspective)
Which markets around the world have the best implementation of location based services?
Tier 1: tower based
Tier "next": full standalone GPS capability
Korea?
What are the barriers for location based services?
Privacy? IM location bases, SMS location bases? Where does it get held up,
Application development? Accessibility of SDKs for mobile devices?
Distribution channels for phone software are not yet developed.
"until its free, people wont do it" - companies are monetizing image downloads for example
Carriers are the barrier. Security restrictions, carriers not being open. Legal hurdles.
Technical barriers, battery life, constant application runs, network pings.
What apps do you use?
Yahoo go / google maps
Carriers opinion on wifi vs. wireless (cell) access?
"public wifi will die away" -ericsson "3G is good enough"
Data plan prices going down is the indicator of wider adoption.
3G affords the ability to do voice and data at the same time.
What are some of the victories in the space?
Traffic, track-the-child, business lookup
What are the motivations behind these applications, what are the social needs?
Safety, "missP, efficiency
Location of businesses (tying this to personal needs)
Location of individuals (tying this to friends/enemies list)
Ideas: Pets, crowd avoidance, partner network connections (who can help me do this job)
Dash/Yahoo integration with search based assistance with GPS/Cell usage
Location/Video mashups (comview) - tracking + video
Locr - pictures + location
Page Last Updated: Mar 28 10:53am by Cliff Figallo