Welcome to the Wiki for the Online Community Unconference East.
Please note: Only attendees have edit permissions.
Event Information
Event: Online Community Unconference: East - 2008
Date: Thursday, February 21, 2008
Time: 8:30 am ET - 5:00 pm ET
Location:
Baruch College Conference Center, 151 East 25th Street, New York, NY 10010 | Map
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Announcements
- Attendees added their photos to Flickr, tagged with ocue2008. If you've got photos from the event, we'd love to see them. Just upload tag your photos with ocue2008 and/or add them to the ocu2008 group on Flickr.
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Wiki Index
Schedule
We will be starting the day at 8:30 SHARP! Please allow plenty of time to get checked in, get caffeinated / breakfasted, and be in the main hall by 8:30.
8:00 - 8:30 Registration (Continental Breakfast)
8:30 - 9:30 Introductions, Schedule Overview and Agenda Creation
9:45 - 10:40 Session 1
Session Name |
Room |
Facilitator |
| What is necessary to start a successful social network? | A1 | Jasin Schwartz |
| Social Movements/Communities with a Cause: | A2 | michael melillo |
| Enterprise And Large Organizations Meets Community | A4 | Jonathan Seira |
| User Managed Communities: where users make the rules | B | Vidar Brekke |
| Community Building: Resources and Considerations | C | Nancy Kelly |
| Virtual Goods 101 | D | Brian Balfour |
| Social Media Optimization | E | Jim Cashel |
10:45 - 11:40 Session 2
Session Name |
Room |
Facilitator |
| Customer/Consumer Communities for Co-Innovation | A1 | Julie Wittes Schlach |
| Twitter Strategies for the Enterprise | A2 | Aaron Strout |
| Culture vs. Community: Intention-based content | A3 | David Gutierrez |
| Community Analytics: measuring success & failure | A4 | Scott Germase |
| Social Networks: Likes/Dislikes and What You Want to Know | B | Ron Casalotti |
| Virtual Goods and Virtual World Interactions | C | |
| Building Enterprise IT: Colloboration & interface to internal systems (using wikis) | D | David Anderson |
| Open ID & other user-centric identity technologies (Higgins, Infocards, SAML) | E | Kaliya Hamlin |
11:45 – 12:40 Session 3
Session Name |
Room |
Facilitator |
| Social Shopping: what is the behavior? how do you tap in and foster it? | A1 | Giselle Benatar |
| Parent: Its a verb (challenges in teen-centric virtual spaces where the parents are "absent") | A2 | Debbi Colgin |
| Who Owns Community: organizational issues | A3 | Matthew Lees |
| Anonymity with Accountability: is it possible? | A4 | Denise Taylor |
| Best Practices: New industry-specific social networks funded by competitors and suppliers | B | Jean Goldenstein |
| Effective Wikis | C | Jim Cashel |
| Expose Journalism Content: Transitioning to new media & using social networking to right wrongs | D | Melissa Cornick |
12:45 – 1:15 Lunch
1:15 – 2:30 Community Demo & Exchange
2:30 – 3:25 Session 4
Session Name |
Room |
Facilitator |
| Security & Wikis in the Enterprise | A1 | Loretta Donovan |
| Crowdsourcing for Buiness | A2 | Aaron Strout |
| Marketing and Community; including strategy and planning | A3 | |
| Building Sharable Community Services to Leverage Multiple Efforts - Infrastructure | A4 | Dave Witzel |
| Starting a New Community: Getting your first 1000 users | B | Jun Zhang |
| Building a Network of Global Conservationists: Share Lessons and Improve Conservation: RARE needs your ideas | C | Sharon Price |
| Mobile Communities | D | Bill Johnston |
| Authoring an Organizer Manifesto | E | Kaliya Hamlin |
3:30 – 4:25 Session 5
Session Name |
Room |
Facilitator |
| Existing and Proposed Legislation | A1 | |
| Monetizing Referrals in a New Vertical Social Network: B2B | A2 | Jean Goldenstein |
| Leverage Facebook or Others | A3 | Brian Souder |
| Taking Community Management to the Next Level | A4 | Steve Murthey |
| Influencers and Advertisers: Find, Think, and Engage | B | Sean O'Driscoll |
| APIs and How to Leverage Content | C | Jay Bryant |
| Improving User Experience: dealing with scalability, keeping it personal; etc. | D | Elke Nominikat |
| Implementing Win/Win Integrated Marketing Campaigns in Communities and Virtual Netrworks | E | Brian Maslyn |
4:30 - 5:00 Wrap—up / Evening News
^^^
Session Ideas
Please list sessions you would like to lead, or session you would like to see here. We will be adhering to the principals of Open Space, so this list will not dictate the agenda for the conference. This list is merely to get the conversations going, and to give those unfamiliar with Open Space an idea of what topics will likely be covered.
Full list here. Please add your proposed sessions and a short description.
- Influencer programs for your community
- Metrics and Reporting: What works
- Customer Experience and Online Communities
- Boomer Communities
- Community ROI
- How to Manage Corporate Communities
- Special considerations for children and teen communities
- Establishing a culture in your community: Guidelines and Best Practices
- Increasing User Participation and Engagement
- Managing User Generated Content 2:30 session Room C
- How to Make Money in Your Community
- Subscription Services
- Twitter Business Applications
- Social Media: Addressing the "ecosystem"
- Factoring in Facebook to your community strategy
- Going Social with an Established Online Audience
- Crowdsourcing and its benefits/the WAS project
- Customer communities – how these are a new marketing channel for companies to drive brand awareness, customer sat, support, etc.
- Workplace communities – how these enable increased employee morale, recruiting, retention, etc.
- Convergence of corporate learning and Web 2.0 via community
- Building a network of local conservation practitioners in 50 countries -- to inspire, share lessons, and improve the practice of conservation.
- Increasing effective use of IT by building enterprise collaboration communities
- Careers in online community management - advice from the seasoned for those beginning on this career path
- "What Do You Love/Hate/Want to Know About Social Networks?"
- Governance and online communities: who is doing what and what should we do?
- Social Media in a regulated environment: where are the opps and pitfalls in healthcare?
People
- We will distribute an attendee list.
- Read about the People working on this Wiki, on the conference, registered as attendees, etc.
- To add your name to the people table below, use the vertical bar ( | ) character to mark cells. To create a linked profile page, add square brackets ( [ ] ) around your name, save this page, click on your linked name and start editing your new page.
- Connect with other OCU participants after the event. Add your links to the Social Media page.
| Name | Title | Company | ||
| Bill Johnston | Event Organizer; Director of Community and Research | Forum One | ||
| David Anderson | Partner | Forrester Banwell | ||
| Tara Agen | Chief of Staff, HP LaserJet and SMB Printing Group | HP | ||
| Deborah Au-Yeung | Director, Product Development | Waterfront Media | ||
| B | ||||
| Giselle Benatar | Editor in Chief, Online | ConsumerReports.org | ||
| Andrew Borg | CEO | Hi-Beam Entertainment,LLC | ||
| Jay Bryant | Vice President of Sales | LiveWorld.com | ||
| C | ||||
| Ron Casalotti | Director, User Participation | BusinessWeek.com | ||
| Simon Chen | Senior Consultant (schen@ramius.net; tweet me @sylc) | Ramius Corporation | ||
| Jennifer Cinclair | Membership Network Coordinator | Family Justice, Inc. | ||
| Andrew Cohen | Project Director | Forum One | ||
| Debbi Colgin | Head of Community & Customer Services, North America | Habbo.com and Habbo.ca | ||
| Seamus Condron | Community Manager | Mediabistro.com | ||
| D | ||||
| Omar Divina | Global Account Manager | Socialtext | ||
| Loretta Donovan | OD Manager | St. Francis Hospital | ||
| E | ||||
| F David Flores | Community Manager | TV Guide.com | ||
| Claudine Farah | Community Manager | Quest Software | ||
| G David Gutierrez | Founder & President, FlavoredLayers and Co-Producer, XinDC | FlavoredLayers & XinDC.tv | ||
| H | ||||
| Benjamin Hanley | Product Manager | IWON.com | ||
| Joe Harrow | Community Manager | The Point | ||
| Zoe Hollister | Research Analyst | Forum One | ||
| Adam Hudson | Program Manager | Alliance to Save Energy | ||
| I | ||||
| J | ||||
| K | ||||
| Scott Krause | Director, Product Management | Paltalk.com | ||
| L | ||||
| Matt Law | Director, Community & Marketing | Grandparents.com | ||
| Matthew Lees | Vice President and Consultant/Analyst | Patricia Seybold Group | ||
| M | ||||
| Michael Melillo | CEO | melillo@malkutha.com | ||
| Zach Maurin | Co-Founder/Co-Director | ServeNext.org | ||
| Steve Murthey | Director, Account Management | Prospero www.prospero.com | ||
| N | ||||
| Elke Nominikat | Director, Member Services & Membership Development | Fotolog.com | ||
| O | ||||
| Pauline Ores | Social Media Engagement, Global General Business Marketing | IBM | ||
| Sean O'Driscoll | Founder | CGTConsulting Formerly GM, Communities @ Microsoft |
||
| P | ||||
| Sharon Price | Manager, Global Alumni Network | Rare ~ Inspiring Conservation | ||
| Q | ||||
| R | ||||
| Angie Ryan | Marketing Manager | Cyworld | ||
| S | ||||
| Mica Scalin | Social Marketing Manager | Showtime Networks Inc. | ||
| Jonathan B. Spira | CEO and Chief Analyst | Basex | ||
| Aaron Strout | VP, New Media (Community Manager for wearesmarter.org) | Mzinga @astrout | ||
| Brian Souder | SaaS Product Manager, Autodesk, Inc | |||
| T | ||||
| Robert Tolmach | President, WellGood LLC | ChangingThePresent.org | ||
| U | ||||
| V | ||||
| W | ||||
| Scott Watermasysk | VP Product Development | Telligent Systems | ||
| Maura Welch | Director Marketing & Content | WeeWorld | ||
| Dave Witzel | Managing Director | Forum One | ||
| X | ||||
| Y | ||||
| *Z | ||||
| Jun Zhang | Ph.D. | Pitney Bowes |
Jobs Board
Looking to hire? Post on the Jobs Board.
Travel and Accommodations
List of Hotels
Check our List of Hotels and book your room as early as possible.
Ride Board
Arrange carpool to the event or offer someone a ride from the airport or downtown by using our Ride Board.
Social Media
- Connect with other OCU participants during and after the event.
- Add your links to the Social Media page.
Sponsors
We are very appreciative of sponsorship support of:
- KickApps
- Liveworld - Social Networking and Community Solutions
- Mzinga
- Socialtext
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