Under Web 1.0, eyeballs were king and old media was dead. But as the Web 2.0 era unfolds, we're learning that things are a bit more complicated, and media is evolving, slowly but surely, into new forms and formats. How can powerful brands like the New York Times thrive in an age where content is understood to be free? What happens when the web is capable of distributing massive video files effortlessly and without significant economic impact? What are the new publishing models emerging on the web, and how can media be used as a platform to leverage them?

Post your questions and comments to Martin Nisenholtz, Shelby Bonnie, George Conrades and Mike Ramsay here:

It isn't just a matter of if information wants to be free. The Media Value Chain is being disrupted. How will media engender trust when flows can be converted to stocks, readers become writers and users can bundle their own?

contributed by Ross Mayfield on Sep 19 11:04pm

Newspapers have always been better than other media at developing a portfolio of advertising products to be sold to local merchants. How do you see the role of custom publishing evolving?

contributed by Brian Hayashi on October 4 3:40pm

Perhaps it's time for shared open media to be part of our daily lives? What of there were huge repositories of available 'built-in' content in my blogging tool or media editors?

contributed by Marc Canter on October 6 1:02 AM