CPI
hideThis page relates to http://www.corante.com/many/archives/2004/07/12/cost_per_influence.php
TSV:
Rate Response/Link Rate Views/Links Cost
CPM $1.00 1000 $1
CPC $0.50 2% 1000 $10.00
CPI $5.00 2% 100 $10.00
Here's a simple approach to weighing the relative value of BlogAds by comparing pricing on a traffic and link basis. Includes the top listed blogs (across categories), traffic and price from BlogAds and the Links and Source counts from Technorati. Data from 7/25/04, and I doubt the link counts in the 20s are accurate. Assume what you may, I'm just playing with it.
TSV:
Simple Value URL Rate/wk Traffic Links Sources $/Traffic $/Link $/Source Traffic/Links $ Traffic/Links
$19.85 washingtonmonthly.com $110 226139 4488 2269 $0.49 $0.02 $0.05 50 $19.85
$15.52 instapundit.com $375 566215 8790 6030 $0.66 $0.04 $0.06 64 $15.52
$12.29 atrios.blogspot.com $1,000 413311 5079 3835 $2.42 $0.20 $0.26 81 $12.29
$9.37 dailykos.com $350 547762 5135 3658 $0.64 $0.07 $0.10 107 $9.37
$9.29 littlegreenfootballs.com/weblog $250 251648 2338 1751 $0.99 $0.11 $0.14 108 $9.29
$4.65 lockergnome.com $250 194370 903 570 $1.29 $0.28 $0.44 215 $4.65
$2.87 realclearpolitics.com $250 299393 858 722 $0.84 $0.29 $0.35 349 $2.87
$0.07 wonkette.com $400 282679 20 12 $1.42 $20.00 $33.33 14134 $0.07
$0.07 utopiatemple.com $200 422379 28 21 $0.47 $7.14 $9.52 15085 $0.07
$0.06 talkingpointsmemo.com $125 321043 20 12 $0.39 $6.25 $10.42 16052 $0.06
$74.04 TOTAL $3,310 3524939 27659 18880 $9.60 $34.40 $54.67 46246 $74.04
$7.40 Average $331 352494 2766 1888 $0.96 $3.44 $5.47 4625 $7.40