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Announcements

• The main conference registration begins at 8:30 AM Thursday November 8th at the Tribeca Grand Hotel in New York City.
• Please feel free to use this wiki to post notes, link to related resources, or provide other information about you, your organization or materials related to the event.
• Conference tag is moc2007
• For anyone getting to town Wednesday, we will meet at 7 PM in the Church Lounge of the Tribeca Grand. Call Bill's cell if you need to find us: 415 299 9638. Jim Cashel's cell is 505 7730.

Schedule

8:00 – 9:00: Registration / Continental Breakfast

9:00 – 9:30: Introductions

9:30 – 10:30 Session 1: Marketing to Communities – The Brand “Us”
Marcien Jenckes - AOL
David Dunne - Edelman
Description: An overview of opportunities, issues, and best practices when marketers engage with online communities. Followed by discussion.

10:30 – 11:00 Break

11:00 – 12:00 Session 2: Anatomy of an Integrated Campaign
Bree Nguyen – Warner Bros. Records
Jeremy Welt – Warner Bros. Records
John Bell - Ogilvy
Description: Case studies from a leading entertainment brand and best practice from a leading agency on reaching and engaging your community throughout their entire community ecosystem.

12:00 – 1:15 Lunch

1:15 – 1:30 Break-out Session Introductions (Grand Screening Room)

1:30 – 2:30 Session 3: Break-out Sessions

• Boomer Networks

Mary Furlong - Mary Furlong & Associates (+panel)
More 50+ adults are coming online (and spending money online) every day. Most want to do more than just see pictures of their grandkids. Learn about their networking needs and the market opportunity.

• Social Media Currency

Michael Leifer – guerilla PR, Inc.
Marketing & Online Community
A case study presentation highlighting how leading brands used the right channels to reach the right segments with the right social currency to create a social movement and relationships with consumers.

• Creating Successful Campaigns With Established Communities

Anne Marie Edwards - Yahoo
Experts will provide insight in to how to construct appropriate and effective campaigns to community members of large affinity communities.

2:30 – 3:00 Break

3:00 – 4:00 Session 4: Breakouts #2

• How to Manage Your Brand When Customers Control the Message

Thor Muller - Satisfaction
This session will focus on practical strategies for cultivating brand equity in a world where candid customer feedback and conversations increasingly dominate news and search results around products. Specifically, we'll focus on the surprising ways that innovative companies are "going to the customer" and becoming active participants in the conversation.

• Children & Tween Communities: Engaging the Future

Richard Weil – Cartoon Network
Children and tweens represent the leading edge of consumer behavior. They also require even greater care and respect than the adult Internet population when engaging online.

4:00 – 5:00 Session 5: The Future of Community-based Marketing
Tim Manners, Moderator – David X. Manners Company
Peter Friedman – LiveWorld
Barry Libert – Shared Insights
Charlie Tarzian – CoActive Marketing Group
Panel discussion on the most significant trends in community-based marketing and community business models as we look ahead 24 months.

5:00 – 6:00 Reception in the Sanctum Lounge

Evening: Free for dinner in NYC

Sponsors

We are very appreciative of sponsorship support of SolutionSet http://www.solutionset.com and Liveworld http://www.liveworld.com. We are also appreciative of the post-event reception sponsorship by Shared Insights http://www.SharedInsights.com. We also appreciate technology support provided by Socialtext http://www.socialtext.com. Thank you.