|
NewComm Forum '07
NewComm Forum '07
Welcome to the Workspace This is the wiki for NewComm Forum '07, which took place March 7-9, 2007 at the Venetian in Las Vegas. Please feel free to add or modify pages as you see fit. That's the idea of a collaborative workspace.
Forum NotesWhat questions, challenges, issues, topics do you want to explore at NewComm Forum '07? Let's start the discussion now! 1) What tools can companies utilize to grow from a command structure to an open, collaborative environment? 2) Where should internal communication be located in a company? Why can't more communicators have a place in the board room or executive teams? What are the benefits of communicators participating in these meetings? How can we make this happen? 3) How can we show managers that when it comes to leading people, the intranet is their friend, not the "time waster" they often assume it is? 4) Social media often seems to be looked at from a PR or marketing perspective, I'm interested in its ability to impact employee/internal communications, especially in large, multi-national companies to build a stronger sense of community...contributing to a stronger sense of commitment to each other and the company. (If you're interested in discussing, have ideas...let's talk in Las Vegas...I'm Sandra Fransen.) I'm also interested in talking to PR folks to discuss what they think of the merging of internal and external comms within large organizations, to a centralized group of communicators who handle both.
5) How do you evangelize social media in an organization that has traditionally been very conservative in 6) Where do I start? Company hired me to get the ball rolling. Need to monitor for Web mentions, create a corporate blogging policy, establish audio and video podcasts, need to know best practices of New Media. I am coming to soak up all the goodness and come home with tons of notes (and hopefully contacts!) Links/resourcesPut together a del.icio.us page of about 40 social media and grassroots video links at del.icio.us/newcomm. Let me know if you'd like to add additional pointers. JD Lasica People
Put your name below and turn it into a link ( Leeann Essai, senior manager, marketing services, Unisys Corporation Nuno Machado Lopes from IGMarketing, integrating the marketing of the physical experience with the marketing of the virtual experience, creating social networks for brands Jeremy Wright, CEO, b5media, Inc., Author of Blog Marketing, Canadian Jerk @ Ensight Linda Zimmer, CEO MarCom:Interactive; blog author and Second Life Group manager, Business Communicators of Second Life Nova Newcomer, Communication Consultant; Communication Director, Blue Hill Solutions JD Lasica, President, Social Media Group and Ourmedia, SNCR Senior Fellow, blogging at Social Media, RealPeopleNetwork and Darknet Gordon Rudow, CEO and Campaign Advisor, Bonfire Communications
Preston Lewis, Co-founder & Director of Talent and Marketing, Bonfire Communications Dan Karleen, SNCR Research Fellow, New Comm Forum Workshop presenter, Video Blogger at Berks.TV, and Product Director at Peterson's Albert Maruggi of Provident Partners, Host of the Marketing Edge, speaking March 8 at 3. Brian Solis of FutureWorks, blogger at PR2.0 and publisher of bub.blicio.us, speaking March 8 at 4:15, Michael Brito, social media blogger and Interactive Marketing Manager at HP, Imaging & Printing Group (Attendee). Jiyan Wei, Product Manager for Vocus / PRWeb, author of Ether Breather, Drift Reality, and the LSE Media/Communications Wiki. Debbie Weil, corporate & CEO blogging consultant/trainer and author of The Corporate Blogging Book(Penguin Portfolio 2006) - speaking March 8 at 3:00 PM John H. Bell, Managing Director/ECD 360° Digital Influence Ogilvy Public Relations Worldwide - speaking march 8th at 9:15am Jill Scoggins, Director of Public Relations & Marketing, Texas A&M University-Kingsville Chris Wilmore, Assistant Public Relations Manager for New Media, CarMax (chris_wilmore@carmax.com) Jennifer Bouani, Mgr of Interactive Communications, Manheim (jennifer.bouani@manheim.com) and author of Tyler & His Solve-a-matic Machine Brigitte Geiss, Public Relations & Communications Specialist, Vertex Inc. Chuck Hester, Director of Corporate Communications, Broadwick/IntelliContact, blogger - Forward Moving Stephen Turcotte, CEO of Backbone Media, Inc., and Scout Blogging Services. - Speaking March 9th at 10AM about Blogs and SEO.Forward Moving Robyn Schaub, Director of Internal Communication, American Heart Association Michael Dizon, mdizon@tribune.com, Communications manager, Chicago Tribune Company Steve Krizman, director of communications, Kaiser Permanente Colorado, blogger - TheMeaningOfThis Larry Nation, Director of Communications, American Association of Petroleum Geologists Sandra D. Fransen, Senior Content Creator, Employee Communications, Intel. BTW, I'm blogging the event, keeping notes from various sessions, and have a bunch of links/resources. (My name links to my blog....feel free to get in touch.) Steve Taylor, Sr. Manager, global Internal Communications, Applied Materials David Wahlberg, Executive Director - Strategic Communications, North Dakota State University Steven Shultz, M.S., Deputy Director, Public Community Relations / Head of New Media Communications, San Diego County Regional Airport Authority pioneering poetry podcaster & blogger at Hellicane (poets respond to the hurricanes of 2005) Kristen Smarr, Director of Communications, University of Missouri College of Agriculture, Food and Natural Resources Tamara Nolen, Senior Communications Specialist, Memphis Light, Gas and Water Division Reese Hutchison, Director, Operations & Resources, Communications & Community Relations, Group Health, Seattle Jeffrey Treem, Senior Analyst, Edelman Change and Employee Engagement Amy Reeter, Web Strategist, University of Missouri College of Agriculture, Food and Natural Resources Jill Gorman, Communications Specialist, American Institute of Certified Public Accountants (AICPA) John Taylor, Director of Executive Communications, Georgia Institute of Technology Mary Lynn Bower, Online Content Project Manager, PedJobs at the American Academy of Pediatrics Siri Nanneman, Communications Specialist - Technology Services, Target Mary Ball, Client Support Lead - Technology Services, Target Michele Ackles, Deputy to CIO - State of DE, Department of Technology and Information Brian Phillips, Media Relations Coordinator, E.ON U.S. Amy Huey, Internal Information Officer, World Vision Shelley Beeler, Regional Communication Manager, Allstate Chris Heffner, Communications Specialist, Dow Corning Corporation Paris Barker, Senior Employee Communications Manager, Sun Microsystems Tony Obregon, Director of Social Media, Cohn & Wolfe David Strom, freelance journalist, podcaster, and speaker, David Strom's Web Informant Joseph Thornley, CEO of Thornley Fallis and blogs at ProPR Marady Hill, Campaign Director, Bonfire Communications Jeff Keeton, Web Communications Specialist, University of Alabama at Birmingham (UAB) Jamie Chabra, Web Administrator, Bob Evans Farms Inc., internal communications track presenter Kirt Schuman, Communications Specialist, Liberty Mutual. David Kligman, Senior Publications Manager, California State Automobile Association. Jerry Oster, communications director, Arts & Sciences, Duke University. John Ochwat, Communications Specialist, David Evans and Associates Inc., Portland Oregon. Cindy Jacobson, Communications Specialist, Nike, Inc Tracy Larson, Communication Advisor, The City of Calgary, Calgary, AB. Canada Michelle Tetreault, Leader Corporate Marketing & Communications, The City of Calgary, Calgary, AB. Canada Nicole Passkiewicz, Corporate Communications Specialist, Blue Cross and Blue Shield of Florida, Jacksonville, Fla. Sessions: Track 1 - "Internal Communications"Day 1
10:45 to 11:45 a.m. Presented by Jeffrey Treem Presentation available here
A good portion of this presentation covered research regarding the use of social media at large companies (Fortune 500 and multi-national). The results of the 2006 New Frontiers in Employee Communications study reveal: However, we spent a good deal of our time together having a more informal discussions about the challenges people face implementing social media. Among the issues tackled:
I had a great time presenting and hope those of you who attended my session found it interesting. If you have any additional questions, or there is something specific you would like to discuss, please do not hesitate to contact me.
3:00 to 4:00 p.m. Presented by Nova Newcomer Learn how to kill the water cooler and free your information in this hands-on demonstration of an electronic town hall. You will:
Nova Newcomer is a freelance communication consultant who helps companies develop internal communication strategy and deploy communication tools for employees. She is also the Communication Director at Blue Hill Solutions. Nova helped a multibillion dollar global business launch and support an electronic town hall that is still going strong almost five years later.
1:30 to 2:30 p.m. How collaborative mapping can help you direct relevant messages to the right people Presented by Gordon Rudow Download Session Presentation: HERE More than ever, today’s work force struggles against a powerful threat: information overload. Across industries and hierarchies, employees must navigate massive volumes of information across a multitude of channels. For communication professionals, providing employees with relevant and insightful information can be daunting. Bonfire Communications has developed an audience-centric methodology for communications planning based on more than a decade of research. Highly collaborative, Bonfire’s process allows participants to project themselves into the minds and hearts of both “sponsors” and “customers,” creating messages to address their primary concerns. In this strategy-filled, interactive session, Bonfire CEO Gordon Rudow will give you:
Gordon Rudow, CEO of Bonfire Communications, is a recognized expert on organizational communications and strategy implementation.
4:15 - 5:15 p.m. Breaking down the blog barrier: Getting executives to blog for internal audiences
Presented by: Jamie Chabra You'll here about Chabra's struggles and successes as she pushes and prods her leaders to stretch their thinking about communications, understand the company's position in the blogosphere and create a successful internal blog. You'll learn how to: Make social media relevant to your internal audinces and why you need to get involved now; create and launch a credible blog that is more than trendy; bridge the age barrier in your organization with an internal blog and keep those audiences engaged; and overcome the challenges of a decentralized organization. Track 2 - "PR & External Communciations"Day 1 - Thursday March 8, 2007, 9:15 - 10:15 PM Creating a complete corporate social media strategy How can you introduce a complete social media strategy inside your organization? A complete approach includes integration with search programs, audio and video distribution on the Web, influencer audits to understand a new set of influencers and more. Is your organization ready? The real potential behind social media is to change your marketing and communications model into a conversational and participatory one. Once you have your plan in place, you’re certain to face several “moments of truth.” One is that moment when management finally understands what it really means to give up control of the message, or when you really get down to the business of building relationships, or when the social media conversation involves your brand and you must decide to jump in or watch from the sidelines as the conversation unfolds. Putting together a strategy means anticipating these moments and many others. Learn from John Bell’s experiences. He’ll give you practical answers to these questions:
What constitutes a comprehensive social media strategy? Email me anything you would like me to cover: john.bell@ogilvypr.com Day 1 - Thursday March 8, 2007, 3:00 - 4:00 PM Best practices for corporate blogging and social media programs. Join us for a lively interactive session led by SNCR Research Fellow and Best Practices Chair Mike Manuel. Panelists: John Cass (author of Strategies and Tools for Corporate Blogging), Shel Israel (co-author of Naked Conversations), Giovanni Rodriguez and Debbie Weil (author of The Corporate Blogging Book). We're already disagreeing - via a string of emails - on what we're gonna tell you. Come with your questions and give us a hard time. We await you... Oh, and here's a freebie: Download Chapter 1 of The Corporate Blogging Book. Track 3 - "Advertising & Marketing"
Day 1 - Thursday March 8, 2007, 10:45 a.m. The idea of a virtual world where one can shop, open a business and make real money may seem far-fetched. Yet Second Life, the best known of the virtual worlds, is grabbing headlines all over the real globe—largely due to growth rates hovering at 30 percent a month. Virtual environments currently account for more than $2 billion in spending per year. Media companies like Reuters, CNet and Wired have assigned beat reporters to Second Life to track the economy and developments. GM, Sony, IBM, Sun Microsystems and Harvard are exploring the marketing and operational potential of virtual spaces. In this session, we’ll peek into the culture, present case studies and discuss the potential for marketing and communications. You’ll get answers to these questions:
Post your Second Life marketing questions here - let's chat about your "must-haves" from this session! Track 4 - "New Media and Journalism"Day 1 - Thursday March 8th, 2007Thursday, March 8th at 10:45 AM: Join us for a stellar panel discussion: Happy together: How traditional and new media professionals can collaborate -- and innovate. Topics include:
Post your questions for our team of panelists here1:30-2:30 pm Thursday: Citizen-generated video: Who, what, why and what lies aheadDay 2 - Friday March 9th, 200710:00 - 11:00 AM "Stop pushing the rope: Get distributed media pulling for your clients"___________________________________________________________________________________________________________________________________________________________________ Luncheon KeynoteIn a crisis, how to be a winner: Take responsibility. Admit culpability. Be authentic Respond quickly. General Rules: The tools are not what's important - it's about moving the power to the public. DON'T FLOG Identify the business goal, and assess what tool is most appropriate. Be passionate. Be transparent. Is the wiki a winner or a sinner as a technology tool? Day 1 - March 83:00 to 4:00 p.m.Interaction and engagement: New media as the key to buyers’ heartsBelow is what was submitted in the original program. Now that I've put the presentation together here's some more details on the presentation. I've approached this more from a news show perspective. You'll hear several interviews I conducted with companies reaching buyers in the B2B and B2C markets, including eBay Power Seller Sigler Music and Best Buy. They will give their rationale for using or not using social media. We'll also highlight a real world example of how a podcast led to national media coverage. There is surely some entertainment value as well, let's face it, we'll be giving this late in the afternoon in Vegas so except a different twist. Published Abstract Building trust among peer groups is the next big thing. Oddly enough, it was also yesterday’s big thing, but it didn’t involve an iPod or a blog. Now new media like blogs and podcasts make it easier than ever to turn marketing monologues into meaningful dialogues. When companies engage and connect with people, those people know someone’s listening. Those connections create evangelists for your brand, whose words mean more to other buyers than any marketer’s words ever could. This session will help you: Think of your organization like a media outlet—with an audience that needs information Expand your idea of who is a journalist in the new media landscape—and how that definition will change your communications Fit new media into your communications plans—through sponsorships, producing content or pitching existing outlets
Reinforce the need for personal voice—you’re talking with people, after all, so banish “corporate speak” Send your questions to me Albert Maruggi at amaruggi@providentpartners.net ___________________________________________________________________________________________________________________________________________________________________ Track 1 - Day 2 - March 98:30 to 9:30 p.m.The importance of corporate culture to the success of social media programsA healthy and trusting corporate culture is a crucial foundational aspect of any organization’s social media program. Conference Calls Unlimited has a solid corporate culture, which plays a key role in its corporate blogging program. Join us for a conversation with Zane Safrit of Conference Calls Unlimited and SNCR research fellow John Cass to discuss:
Zane Safrit is CEO of Conference Calls Unlimited. John Cass is a marketing and PR expert and a research fellow and a member of the Best Practices committee of the Society for New Communications Research. ""<mailto:jcass@w> Flickr GroupThere's a Flickr pool for posting and sharing images from the event. You can find it at http://www.flickr.com/groups/newcomms/. |
" border=0>
