Online Community Unconference 2009
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A note to all Unconference 2009 participants!
We will be opening up the wiki for Public (read only) access on Friday, 6/19.
Event Information
Event: Online Community Unconference 2009
Date: Wednesday, June 10, 2009
Time: 8:00 am PT - 5:30 pm PT
Location: Computer History Museum, 1401 N. Shoreline Blvd., Mountain View, CA 94043 | MAP | WEB SITE
FAQ: Questions and Answers About the Event
Announcements
- Follow the real-time tweets from OCU at either http://twemes.com/ocu2009 or http://summize.com/search?q=ocu2009
- Attendees please add photos to Flickr, tagged with ocu2009. If you've got photos from the event, we'd love to see them.
- *Demos & Exchanges:*Please note that we will have a demo and exchange session right after lunch, from 1:15 to 2:30. This is your opportunity to showcase a recent project, upcoming launch or new technology. We will have a signup sheet at registration, or you can email Bill to reserve a slot. The format will be speed geek-style, meaning the presenters will remain at their respective table, and the "audience" will shift tables every 5 minutes.
Carpools
Need a ride to Mountain View? Can you give a ride to Mountain View? Please post on the Carpools page
Session Index
Schedule
8:00 - 8:30 Registration in Atrium (Continental Breakfast )
8:30 - 10:00 Introductions, & Agenda Creation
10:00 - 10:55 Session 1
Session |
Room |
Facilitator |
| Learn to Defend Your Community | A | Jim Weldon (jim@sourcen.com) |
| Managing the Mob: What to do when things go wrong | B | Melissa Daniels, Yahoo! |
| How to Manage Multiple Personalities & Relationships Online | C | Dave Peck & Chip Roberson |
| Social CRM : Mapping Social ID's, Behavioral Targeting & Common Profiles | D | Ajay@Sourcen.com |
| Online Recommendations | E | Garret Engle |
| What Metrics Should be Used to Measure Community Health | F | Amber Authier |
| How to Nurture a Thriving Open Source Community in a Commercial Open Source Context | G | Peter Thoeny |
| Metrics for Measuring Community Health | H | Amber Authier |
| Using Other Social Media Networks to Build Your Community | I | Janet Fouts |
| Recovery.gov Myth or Reality - How do we pay for virtual community outside of for profit? | J | Claude/FutureU |
| Social Media Virgins | K | Richard Davis |
| L |
11:00 - 11:55 Session 2
Session |
Room |
Facilitator |
| The Trainwreck that is the Distributed Conversation | A | @jjtoothman & @davepeck |
| I want to hear more about innovative things people have done to manage spam on online communities | B | Seena Sud |
| Using Community in Strategy Development | C | Nilofer Merchant |
| Online Publications Community Efforts - what's working, what's not, what's next - online publications and sites of print publication | D | Christine Sarkis |
| How Does Online Community Help Local Businesses Generate Traffic | E | Buddy Teaster |
| Generals, Colonels & Community Refactoring DOD Software Dev | F | Guy Martin |
| Social Media Monitoring | G | Jim Cashel |
| Identifying and Engaging with Online Influencers | H | Gan Dias |
| Big Community - Strategy Across Your Ecosystem (Facebook, Twitter, White Label - Part 2 | I | Rachel Weidinger |
| Social Psychology 101 for Community Managers | J | Scott Moore |
| Social Capital - Community for Social Good - Your Stories/Valuation | K | Jessica Margolin |
| Selecting the Right Community | L | Ajay@sourcen.com |
12:00 - 12:45 Lunch
12:45 - 1:30 Community Demo & Exchange
1:30 - 2:25 Session 3
2:30 - 3:00 Networking Break & Tasty Snacks
3:00 - 3:55 Session 4
Session |
Room |
Facilitator |
| Accelerating Open Space Inter Session Scoring | A | Rich Reader |
| Empower Citizens to Solve Community Problems! | B | Brian Sullivan |
| What Makes Users Want to Participate in a Community? How do we Encourage Engagement? | C | Debbie Austin |
| Super Tools for Super Users - Next Generation UI and Technology Brainstorm | D | Chas Warner |
| Mission Aligned Twittering | E | @socialedge |
| Moving Beyond Metrics to ROI | F | Mike Rowland |
| Changing Platforms & Vendors | G | Bill Johnston |
| Purposeful Communities | H | Linda Sharp & Bill Jacobson |
| Twitter for Dummies by 2 Twitter Dummies | I | Betsy Burroughs & Charlotte Ziems |
| Instant Community Management | J | Yama & Thomas |
| The Future of Distributed vs Closed Communities | K | Chip Roberston |
| L | ||
| Innovation & Design Games for Product Feedback & Improvements | M | Kaliya |
4:00 - 4:55 Session 5
Session |
Room |
Facilitator |
| Community Driven Product Design - Collecting Feedback from your Community - Scale, Sustainable Fun | A | Siko |
| B | ||
| Starting An Online Community | C | Richard Davis (richard@sourcen.com) |
| Online Protests (like Amazonfail) - How they happen, How organizations respond | D | Mary Walker |
| Are we a Community Too? Ways Community Practitioners Stay Connected. What's next? | E | Gail Ann Williams & Scott Moore |
| Tools to Mobilize Your Community (as advocates) | F | Rachel Weidinger & Heather Forsythe |
| G | ||
| Sustainable Participation | H | Bill Johnston |
| What to Measure & How to Measure Engagement | I | Charlotte Ziems |
| J | ||
| Crowdsourcing on online forums | K | ? |
| Using Online Communities for Customer Support | L | HP |
5:00 - 5:30 Wrap—up / Evening News
Session Ideas
Post ideas for session topics you would like to lead, or sessions you would like to participate in at the Unconference. Please note that posting here does not reserve a slot. We will be setting the Unconference agenda the morning of the event.
- How to use social APIs like Facebook Connect, MySpaceID, Sign in with Twitter and OpenID to build communities outside social networks.
- How to measure engagement on sites using social APIs.
- Online Community Metrics
- B2B Communities - What Works, Gaining Executive Support, Reaching Decision Makers
- Enterprise Communities: Opportunities and Responsibilities for organizations that want to host "their" part of the conversation
- The language of engineers and marketers, a discussion of communication skills the community manager needs
- Myths of the Online Community World - What we've learned in the past ten years
- The evolving role of Community Manager
- Ideas: Are they a first class citizen in your community? Why not?
- Lessons Learned: Pitfalls and Best Practices in Community-Building
- For Beginners: Laying a Solid Foundation for the Best Community
- Security: Best Practices for Community Moderation
- What to look for when hiring community staff
- Leveraging the "Wisdom of the Crowd" to Energize Your Community
- The Role of Online Facilitators and Champions in Community-Building
- The Importance of Building Collaborative Ecosystems for Community-Building
- Marketing your online community
- Best Practices for Inviting the "Right" Type of People Into the Community
- Building Community in a Support (Q&A) Forum
- What Defines Success in YOUR Community?
- Communities of Collaborative Development
- Engaging community members - how do you get people to participate and not just lurk
- Searching for a white-label community platform vendor
- How to sell community to marketers
- Ideas for making community engagement take off
- How to grow competitive communities
- Making a product roadmap for a young community: how do you pick what to do?
- How to grow leaders within a community
- How to deal with community trolls
- Balance between destination and distributed community
- Cross-organizations collaboration and tools to "grow together" vs compete
- What NOT to do in social media for social ventures: a question of focus & impact
- "Mission aligned Twittering" - balancing resource constraints and breaking silos
- The value of contests and voting versus issue fatigue and micro-spam
- Marketing your community through a network of social media platforms
- Why/When Are Communities Unsuccessful?
- Generals, Colonels & Community - Refactoring DoD Software Development
- How to garner executive buy-in for the community effort, and I mean budget and resources
- Life in the Twitterverse - Are we community members with multiple, distinct personas (e.g. work, personal, hobby, political, etc.) or are we now one unified public persona with all interests rolled into one?
- How to revivie a dying online community
- If not boards, then what? What is the future of online community development without use of discussion boards/forums?
- Community Participant vs. Community Customer: Are our most socially active members our most frequent retail consumers?
- Bored with Boards? Has the evolution of Facebook and Twitter sounded a death knell for the old school Message Board?
- Distributed Platforms, Distributed Community - Are we seeing the transition from centralized to distributed communities and what does that mean for "my" community?
- Communities within online publications: Challenges that are specific to building/maintaining communities on newspaper sites, magazine sites, and all-online publications.
People
- We will distribute an attendee list.
- Read about the People working on this Wiki, on the conference, registered as attendees, etc.
- To add your name to the people table below, use the vertical bar ( | ) character to mark cells. To create a linked profile page, add square brackets ( [ ] ) around your name, save this page, click on your linked name and start editing your new page. (NOTE: This needs to be done in the Advanced option to add the new cells.)
| Name | Title | Company | ||
| A | ||||
| Debbie Austin | Faculty, Community Leader | Western Governors University | ||
| Amber Authier | Communities Director | officialCOMMUNITY | @odderprod | |
| B | ||||
| Chris Bailey | Principal & Community Strategist | Gravit8 Social Relationship Marketing | @chris_bailey | |
| Chris Bank | Director of Marketing | Epostmarks | @sbanker | |
| Robin Bertelsen | Director of Community | ChefsBest | @robinbertelsen | |
| Andrew Boon | Director, Co-owner | BoonEx | @boonex | |
| Julia Boon | Director, Co-owner | BoonEx Website | @boonex | |
| Will Bunker | entrepreneur | YoYoBrain | @bulletgani | |
| Ganesha Bhaskara | ||||
| C | ||||
| Jim Cashel | Chairman | Forum One Networks | @cashel | |
| D | ||||
| Marc Dangeard | VP Bus Dev | blueKiwi | @mdangear | |
| Melissa Daniels | Community Manager, Y! profiles, Groups, 360 & Answers | Yahoo! | @mndaniels | |
| Bill Daul | Chief Collaboration Officer | NextNow Network & Collaboratory | @bdaul | |
| Debbie Dembecki | Director, Client Services | LiveWorld, Inc | @debbiedembecki | |
| Adena DeMonte | Community Manager & Content Editor | Diddit.com | @adenademonte @didditadena | |
| E | ||||
| Ray Eisenberg | Program Manager, Customer Communities | Autodesk | Ray94903 | |
| Eric Renaud | Community Management Consultant | CollabNet | @ejrenaud | |
| F | ||||
| Kirby Freeman | Product Manager | www.caring.com | @kirbyfreeman | |
| Jill Finlayson | Marketing | Social Edge |
@socialedge |
|
| Janet Fouts | Social Media Coach | Tatu Digital Media JanetFouts.com | @jfouts | |
| G | ||||
| Marie Girardet | E-marketing specialist | netinfluence | @mgirardet | |
| H | ||||
| Melissa Hasan | Community Builder | Best Travel Deals . net | @mrshasan09 | |
| Francine Hardaway | Social Media Strategy, Marketing Strategy, Business Development | Stealthmode Partners | @hardaway or @azentrepreneurs | |
| Tom Humbarger | Social Media and Community Consultant | Blog - Social Media Musings | @tomhumbarger | |
| I | ||||
| J | ||||
| Bill Johnston | Chief Community Officer | Forum One Networks | @billjohnston | |
| Bill Jacobson | Community Builder - Calling Back the Salmon | Social Alliance Network | @billjacobson | |
| K | ||||
| Shara Karasic | Social Media Manager | Business.com | @sharakarasic | |
| Megan Keane | Online Community Manager | TechSoup Global | @penguinasana | |
| Dave Kim | Community Evangelist and Site Manager | Norton from Symantec | @davekim | |
| Karoli Kuns | Online Community Activist | Blog - http://drumsnwhistles.com/ | @karoli | |
| L | ||||
| Lauren Klein | Chief Community Officer | www.excecutivenetworks.com | @thelaurenklein | |
| M | ||||
| Mike McCamon | Chief Community Officer | water.org | @mccamon | |
| Christine Mason McCaull | Founder | ClickMarkets | @xtinem | |
| Carole McManus | Partner | Platform Associates | @platform_assoc | |
| Jessica Margolin | Director of Communities | thegroupery.com | @thegroupery, @kitode | |
| Scott Moore | Community Practitioner & Consultant | @scottmoore | ||
| John Moore | Senior Marketing Manager | Gigya, Inc | @Gigya | |
| Guy Martin | Open Source Community Manager | CollabNet | @guyma | |
| Stefano Maffulli | Funambol Community Manager | Funambol | ||
| Amy Muller | Co-founder & Chief Community Officer | Get Satisfaction | @AmyGSFN | |
| N | ||||
| Terry Nagel | Managing Editor | Encore.org | @encoreterry | |
| Tom Nickel | CE Director | Continuing Ed at Alliant | @alliant.edu | |
| Dana Nourie | Community Manager | CollabNet | @collabnet | |
| O | ||||
| Jeff Osier-Mixon | Community Admin & Tech Writer | Meld / MontaVista | @jefro_net | |
| P | ||||
| Alex Parlini | Manager, Web & Media | The Pew Charitable Trusts / The Pew Health Group | ||
| Randy Paynter | Founder / CEO | Care2 | @paynter | |
| Dave Peck | Social Media Strategist | Newmediachatter | @davepeck | |
| Nick Pollitt | Community Product Manager | Meld / MontaVista | ||
| Q | ||||
| R | ||||
| Chip Roberson | Founder | ClickMarkets | @chip_roberson | |
| Mike Rosenthal | Infield Parking | @infieldparking | ||
| Mike Rowland | President | Impact Interactions | @MRowland602 | |
| Angie Ryan | Marketing | TripIt | @tripit | |
| S | ||||
| Delia Santiago | Digital Science Strategist | NASA Lunar Science Institute | @NLSI | |
| Heather Sarkissian | CEO | mp3Car.com | @HSarkissian | |
| Marc Smith | Chief Social Scientist | Telligent Systems | @marc_smith | |
| Heidi Nobantu Saul | Facilitator for Groups - Process Design Consultant - Life Change Coach | Nobantu, Inc | @nobantu | |
| Cynthia So Schroeder | Community & Social Media Consultant | @sf_foodie | ||
| Linda Sharp | Author, Customer Relationship Intelligence | Religence, Inc. | @LindaSharpCRI | |
| Mary Song | President & CEO | Propel Media | @marysong | |
| T | ||||
| Buddy Teaster | Start up | RTM Networks | @bteaster | |
| Annie Tsai | Customer Experience Director, eMarketing | Premiere Global | @meannie | |
| U | ||||
| V | ||||
| Heather Virga | Marketing Operations Manager | Forum One Networks | @hvirga | |
| W | ||||
| Carl Watson | Community Manager | LiveWorld | @CarlWatson | |
| Claude Whitmyer | Co-Founder | FutureU | @FutureU | |
| Matt Warburton | Interim Director, Community Management | @mattwarburton | ||
| Maryam Webster | ETHOS Community Founder, Director of the Energy Coach Institute | The Maryam Webster Group (On Twitter: @maryamwebster) | ||
| Gail Ann Williams | Director of Communities, Salon.com and The WELL | Salon.com | @wellgail | |
| Rachel Weidinger | Social Media & Marketing Director | Available for hire Email | @rachelannyes | |
| Lily Wong | Community Product Manager | Intuit | @lily_wong | |
| X | ||||
| Y | ||||
| John Yamasaki | Community Evangelist | Seesmic | @jyamasaki | |
| Z | ||||
Travel and Accommodations
List of Hotels
Check our List of hotels and book your room as early as possible.
Comments / Questions
Am I missing something? There seem to be so few sessions actually reported on. Is someone holding on to the notes? If so, when will they be posted?
If this is all the notes we're going to get, I'm especially disappointed. In the sessions I attended, I found a high noise to value ratio. Many note takers didn't seem to understand the responsibilities of their job and for the most part if you were not physically present at a session, you can hardly tell what actually took place.
In my experience, much of the value of "open space" as a communication tool is derived from the session notes. For this reason, many event hosts emphasize the recorder role and even offer guidelines and/or a short briefing session about note taking to make the point about how important this activity is to creating overall value from the event.
So I was disappointed that I had to pay for the event but I got so little from it.
contributed by on Jun 11 11:32am
