Online Community Unconference 2009

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A note to all Unconference 2009 participants!
We will be opening up the wiki for Public (read only) access on Friday, 6/19.

Event Information

Event: Online Community Unconference 2009
Date: Wednesday, June 10, 2009
Time: 8:00 am PT - 5:30 pm PT
Location: Computer History Museum, 1401 N. Shoreline Blvd., Mountain View, CA 94043 | MAP | WEB SITE
FAQ: Questions and Answers About the Event

Announcements

  • Follow the real-time tweets from OCU at either http://twemes.com/ocu2009 or http://summize.com/search?q=ocu2009
  • Attendees please add photos to Flickr, tagged with ocu2009. If you've got photos from the event, we'd love to see them.
  • *Demos & Exchanges:*Please note that we will have a demo and exchange session right after lunch, from 1:15 to 2:30. This is your opportunity to showcase a recent project, upcoming launch or new technology. We will have a signup sheet at registration, or you can email Bill to reserve a slot. The format will be speed geek-style, meaning the presenters will remain at their respective table, and the "audience" will shift tables every 5 minutes.

Carpools

Need a ride to Mountain View? Can you give a ride to Mountain View? Please post on the Carpools page

Session Index

Schedule

8:00 - 8:30 Registration in Atrium (Continental Breakfast )

8:30 - 10:00 Introductions, & Agenda Creation

10:00 - 10:55 Session 1

Session

Room

Facilitator

Learn to Defend Your Community A Jim Weldon (jim@sourcen.com)
Managing the Mob: What to do when things go wrong B Melissa Daniels, Yahoo!
How to Manage Multiple Personalities & Relationships Online C Dave Peck & Chip Roberson
Social CRM : Mapping Social ID's, Behavioral Targeting & Common Profiles D Ajay@Sourcen.com
Online Recommendations E Garret Engle
What Metrics Should be Used to Measure Community Health F Amber Authier
How to Nurture a Thriving Open Source Community in a Commercial Open Source Context G Peter Thoeny
Metrics for Measuring Community Health H Amber Authier
Using Other Social Media Networks to Build Your Community I Janet Fouts
Recovery.gov Myth or Reality - How do we pay for virtual community outside of for profit? J Claude/FutureU
Social Media Virgins K Richard Davis
  L  

11:00 - 11:55 Session 2

Session

Room

Facilitator

The Trainwreck that is the Distributed Conversation A @jjtoothman & @davepeck
I want to hear more about innovative things people have done to manage spam on online communities B Seena Sud
Using Community in Strategy Development C Nilofer Merchant
Online Publications Community Efforts - what's working, what's not, what's next - online publications and sites of print publication D Christine Sarkis
How Does Online Community Help Local Businesses Generate Traffic E Buddy Teaster
Generals, Colonels & Community Refactoring DOD Software Dev F Guy Martin
Social Media Monitoring G Jim Cashel
Identifying and Engaging with Online Influencers H Gan Dias
Big Community - Strategy Across Your Ecosystem (Facebook, Twitter, White Label - Part 2 I Rachel Weidinger
Social Psychology 101 for Community Managers J Scott Moore
Social Capital - Community for Social Good - Your Stories/Valuation K Jessica Margolin
Selecting the Right Community L Ajay@sourcen.com

12:00 - 12:45 Lunch

12:45 - 1:30 Community Demo & Exchange

1:30 - 2:25 Session 3

Session

Room

Facilitator

Toolbar Technology A Jeff Camara
W.O.M. Branding - Mobilizing Advocates and Brand Citizenship B Ajay@Sourcen.com
Really Low Cost Technology C Tim Nickel
Communication Skills for Community Manager (How to effectively be an advocate for users and your company, to engineers, execs, etc... D Adena DeMonte
If you Build it They Will Ccome...NOT! - Tools/Tips/Tricks to Grow a Community E Dave Peck
B2B Communities - What works, Best Practices From the past 10 years of B2B Community Management F Mike Rowland
How do we Engage Community Members Outside Traditional Discussion Boards? G Amber Authier
Online Community for Social Good/Change (Non Profits, Multiple Stakeholders H @socialedge
Subscription Communities - How we measured and what worked I Will Bunker
Social Network Analysis(in excel!) J Marc Smith
What is Community Leadership? K Scott Moore
Community Managers Can't Manage Communities L Thomas Kreise
User-Centric ID, Open ID, Info Cards - Claims-based ID - 101 what are they? How can you use them? M Kaliya

2:30 - 3:00 Networking Break & Tasty Snacks

3:00 - 3:55 Session 4

Session

Room

Facilitator

Accelerating Open Space Inter Session Scoring A Rich Reader
Empower Citizens to Solve Community Problems! B Brian Sullivan
What Makes Users Want to Participate in a Community? How do we Encourage Engagement? C Debbie Austin
Super Tools for Super Users - Next Generation UI and Technology Brainstorm D Chas Warner
Mission Aligned Twittering E @socialedge
Moving Beyond Metrics to ROI F Mike Rowland
Changing Platforms & Vendors G Bill Johnston
Purposeful Communities H Linda Sharp & Bill Jacobson
Twitter for Dummies by 2 Twitter Dummies I Betsy Burroughs & Charlotte Ziems
Instant Community Management J Yama & Thomas
The Future of Distributed vs Closed Communities K Chip Roberston
  L  
Innovation & Design Games for Product Feedback & Improvements M Kaliya

4:00 - 4:55 Session 5

Session

Room

Facilitator

Community Driven Product Design - Collecting Feedback from your Community - Scale, Sustainable Fun A Siko
  B  
Starting An Online Community C Richard Davis (richard@sourcen.com)
Online Protests (like Amazonfail) - How they happen, How organizations respond D Mary Walker
Are we a Community Too? Ways Community Practitioners Stay Connected. What's next? E Gail Ann Williams & Scott Moore
Tools to Mobilize Your Community (as advocates) F Rachel Weidinger & Heather Forsythe
  G  
Sustainable Participation H Bill Johnston
What to Measure & How to Measure Engagement I Charlotte Ziems
  J  
Crowdsourcing on online forums K ?
Using Online Communities for Customer Support L HP

5:00 - 5:30 Wrap—up / Evening News

Session Ideas

Post ideas for session topics you would like to lead, or sessions you would like to participate in at the Unconference. Please note that posting here does not reserve a slot. We will be setting the Unconference agenda the morning of the event.

  • How to use social APIs like Facebook Connect, MySpaceID, Sign in with Twitter and OpenID to build communities outside social networks.
  • How to measure engagement on sites using social APIs.
  • Online Community Metrics
  • B2B Communities - What Works, Gaining Executive Support, Reaching Decision Makers
  • Enterprise Communities: Opportunities and Responsibilities for organizations that want to host "their" part of the conversation
  • The language of engineers and marketers, a discussion of communication skills the community manager needs
  • Myths of the Online Community World - What we've learned in the past ten years
  • The evolving role of Community Manager
  • Ideas: Are they a first class citizen in your community? Why not?
  • Lessons Learned: Pitfalls and Best Practices in Community-Building
  • For Beginners: Laying a Solid Foundation for the Best Community
  • Security: Best Practices for Community Moderation
  • What to look for when hiring community staff
  • Leveraging the "Wisdom of the Crowd" to Energize Your Community
  • The Role of Online Facilitators and Champions in Community-Building
  • The Importance of Building Collaborative Ecosystems for Community-Building
  • Marketing your online community
  • Best Practices for Inviting the "Right" Type of People Into the Community
  • Building Community in a Support (Q&A) Forum
  • What Defines Success in YOUR Community?
  • Communities of Collaborative Development
  • Engaging community members - how do you get people to participate and not just lurk
  • Searching for a white-label community platform vendor
  • How to sell community to marketers
  • Ideas for making community engagement take off
  • How to grow competitive communities
  • Making a product roadmap for a young community: how do you pick what to do?
  • How to grow leaders within a community
  • How to deal with community trolls
  • Balance between destination and distributed community
  • Cross-organizations collaboration and tools to "grow together" vs compete
  • What NOT to do in social media for social ventures: a question of focus & impact
  • "Mission aligned Twittering" - balancing resource constraints and breaking silos
  • The value of contests and voting versus issue fatigue and micro-spam
  • Marketing your community through a network of social media platforms
  • Why/When Are Communities Unsuccessful?
  • Generals, Colonels & Community - Refactoring DoD Software Development
  • How to garner executive buy-in for the community effort, and I mean budget and resources
  • Life in the Twitterverse - Are we community members with multiple, distinct personas (e.g. work, personal, hobby, political, etc.) or are we now one unified public persona with all interests rolled into one?
  • How to revivie a dying online community
  • If not boards, then what? What is the future of online community development without use of discussion boards/forums?
  • Community Participant vs. Community Customer: Are our most socially active members our most frequent retail consumers?
  • Bored with Boards? Has the evolution of Facebook and Twitter sounded a death knell for the old school Message Board?
  • Distributed Platforms, Distributed Community - Are we seeing the transition from centralized to distributed communities and what does that mean for "my" community?
  • Communities within online publications: Challenges that are specific to building/maintaining communities on newspaper sites, magazine sites, and all-online publications.

People

  • We will distribute an attendee list.
  • Read about the People working on this Wiki, on the conference, registered as attendees, etc.
  • To add your name to the people table below, use the vertical bar ( | ) character to mark cells. To create a linked profile page, add square brackets ( [ ] ) around your name, save this page, click on your linked name and start editing your new page. (NOTE: This needs to be done in the Advanced option to add the new cells.)
  Name Title Company Twitter
  A      
  Debbie Austin Faculty, Community Leader Western Governors University  
  Amber Authier Communities Director officialCOMMUNITY @odderprod
  B      
  Chris Bailey Principal & Community Strategist Gravit8 Social Relationship Marketing @chris_bailey
  Chris Bank Director of Marketing Epostmarks @sbanker
  Robin Bertelsen Director of Community ChefsBest @robinbertelsen
  Andrew Boon Director, Co-owner BoonEx @boonex
  Julia Boon Director, Co-owner BoonEx Website @boonex
  Will Bunker entrepreneur YoYoBrain @bulletgani
  Ganesha Bhaskara      
  C      
  Jim Cashel Chairman Forum One Networks @cashel
         
         
  D      
  Marc Dangeard VP Bus Dev blueKiwi @mdangear
  Melissa Daniels Community Manager, Y! profiles, Groups, 360 & Answers Yahoo! @mndaniels
  Bill Daul Chief Collaboration Officer NextNow Network & Collaboratory @bdaul
  Debbie Dembecki Director, Client Services LiveWorld, Inc @debbiedembecki
  Adena DeMonte Community Manager & Content Editor Diddit.com @adenademonte @didditadena
E        
  Ray Eisenberg Program Manager, Customer Communities Autodesk Ray94903
  Eric Renaud Community Management Consultant CollabNet @ejrenaud
         
  F      
  Kirby Freeman Product Manager www.caring.com @kirbyfreeman
  Jill Finlayson Marketing Social Edge

@socialedge
@jfinlayson

  Janet Fouts Social Media Coach Tatu Digital Media JanetFouts.com @jfouts
  G      
  Marie Girardet E-marketing specialist netinfluence @mgirardet
         
  H      
  Melissa Hasan Community Builder Best Travel Deals . net @mrshasan09
  Francine Hardaway Social Media Strategy, Marketing Strategy, Business Development Stealthmode Partners @hardaway or @azentrepreneurs
 

headshot 2008.jpg

     
  Tom Humbarger Social Media and Community Consultant Blog - Social Media Musings @tomhumbarger
         
  I      
         
  J      
  Bill Johnston Chief Community Officer Forum One Networks @billjohnston
  Bill Jacobson Community Builder - Calling Back the Salmon Social Alliance Network @billjacobson
  K      
  Shara Karasic Social Media Manager Business.com @sharakarasic
  Megan Keane Online Community Manager TechSoup Global @penguinasana
  Dave Kim Community Evangelist and Site Manager Norton from Symantec @davekim
  Karoli Kuns Online Community Activist Blog - http://drumsnwhistles.com/ @karoli
  L      
  Lauren Klein Chief Community Officer www.excecutivenetworks.com @thelaurenklein
  M      
  Mike McCamon Chief Community Officer water.org @mccamon
  Christine Mason McCaull Founder ClickMarkets @xtinem
  Carole McManus Partner Platform Associates @platform_assoc
  Jessica Margolin Director of Communities thegroupery.com @thegroupery, @kitode
  Scott Moore Community Practitioner & Consultant   @scottmoore
  John Moore Senior Marketing Manager Gigya, Inc @Gigya
  Guy Martin Open Source Community Manager CollabNet @guyma
  Stefano Maffulli Funambol Community Manager Funambol  
  Amy Muller Co-founder & Chief Community Officer Get Satisfaction @AmyGSFN
  N      
  Terry Nagel Managing Editor Encore.org @encoreterry
  Tom Nickel CE Director Continuing Ed at Alliant @alliant.edu
  Dana Nourie Community Manager CollabNet @collabnet
  O      
  Jeff Osier-Mixon Community Admin & Tech Writer Meld / MontaVista @jefro_net
         
  P      
  Alex Parlini Manager, Web & Media The Pew Charitable Trusts / The Pew Health Group  
  Randy Paynter Founder / CEO Care2 @paynter
  Dave Peck Social Media Strategist Newmediachatter @davepeck
  Nick Pollitt Community Product Manager Meld / MontaVista  
  Q      
         
  R      
  Chip Roberson Founder ClickMarkets @chip_roberson
  Mike Rosenthal   Infield Parking @infieldparking
  Mike Rowland President Impact Interactions @MRowland602
  Angie Ryan Marketing TripIt @tripit
  S      
  Delia Santiago Digital Science Strategist NASA Lunar Science Institute @NLSI
  Heather Sarkissian CEO mp3Car.com @HSarkissian
  Marc Smith Chief Social Scientist Telligent Systems @marc_smith
  Heidi Nobantu Saul Facilitator for Groups - Process Design Consultant - Life Change Coach Nobantu, Inc @nobantu
  Cynthia So Schroeder Community & Social Media Consultant   @sf_foodie
  Linda Sharp Author, Customer Relationship Intelligence Religence, Inc. @LindaSharpCRI
  Mary Song President & CEO Propel Media @marysong
  T      
  Buddy Teaster Start up RTM Networks @bteaster
  Annie Tsai Customer Experience Director, eMarketing Premiere Global @meannie
  U      
         
  V      
  Heather Virga Marketing Operations Manager Forum One Networks @hvirga
         
  W      
  Carl Watson Community Manager LiveWorld @CarlWatson
  Claude Whitmyer Co-Founder FutureU @FutureU
  Matt Warburton Interim Director, Community Management LinkedIn @mattwarburton
  Maryam Webster ETHOS Community Founder, Director of the Energy Coach Institute The Maryam Webster Group (On Twitter: @maryamwebster)  
  Gail Ann Williams Director of Communities, Salon.com and The WELL Salon.com @wellgail
  Rachel Weidinger Social Media & Marketing Director Available for hire Email @rachelannyes
  Lily Wong Community Product Manager Intuit @lily_wong
  X      
         
  Y      
  John Yamasaki Community Evangelist Seesmic @jyamasaki
  Z      
         

Travel and Accommodations

List of Hotels

Check our List of hotels and book your room as early as possible.


Comments / Questions

Am I missing something? There seem to be so few sessions actually reported on. Is someone holding on to the notes? If so, when will they be posted?

If this is all the notes we're going to get, I'm especially disappointed. In the sessions I attended, I found a high noise to value ratio. Many note takers didn't seem to understand the responsibilities of their job and for the most part if you were not physically present at a session, you can hardly tell what actually took place.

In my experience, much of the value of "open space" as a communication tool is derived from the session notes. For this reason, many event hosts emphasize the recorder role and even offer guidelines and/or a short briefing session about note taking to make the point about how important this activity is to creating overall value from the event.

So I was disappointed that I had to pay for the event but I got so little from it.

contributed by claude on Jun 11 11:32am


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Click this button to save this page to your computer for offline use. Created by System User on Apr 22 7:09am. Updated by waladeen.norwood on Jun 22 4:33pm. (223 revisions, 4,291 views)