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Online Community Unconference East 2008
Online Community Unconference East 2008

Welcome to the Wiki for the Online Community Unconference East.

Please note: Only attendees have edit permissions.



Event Information

Event: Online Community Unconference: East - 2008
Date: Thursday, February 21, 2008
Time: 8:30 am ET - 5:00 pm ET
Location:
Baruch College Conference Center, 151 East 25th Street, New York, NY 10010 | Map

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Announcements

  • Attendees added their photos to Flickr, tagged with ocue2008. If you've got photos from the event, we'd love to see them. Just upload tag your photos with ocue2008 and/or add them to the ocu2008 group on Flickr.
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Wiki Index

Schedule

We will be starting the day at 8:30 SHARP! Please allow plenty of time to get checked in, get caffeinated / breakfasted, and be in the main hall by 8:30.

8:00 - 8:30 Registration (Continental Breakfast)

8:30 - 9:30 Introductions, Schedule Overview and Agenda Creation

9:45 - 10:40 Session 1

Session Name

Room

Facilitator

What is necessary to start a successful social network? A1 Jasin Schwartz
Social Movements/Communities with a Cause: A2 michael melillo
Enterprise And Large Organizations Meets Community A4 Jonathan Seira
User Managed Communities: where users make the rules B Vidar Brekke
Community Building: Resources and Considerations C Nancy Kelly
Virtual Goods 101 D Brian Balfour
Social Media Optimization E Jim Cashel

10:45 - 11:40 Session 2

Session Name

Room

Facilitator

Customer/Consumer Communities for Co-Innovation A1 Julie Wittes Schlach
Twitter Strategies for the Enterprise A2 Aaron Strout
Culture vs. Community: Intention-based content A3 David Gutierrez
Community Analytics: measuring success & failure A4 Scott Germase
Social Networks: Likes/Dislikes and What You Want to Know B Ron Casalotti
Virtual Goods and Virtual World Interactions C  
Building Enterprise IT: Colloboration & interface to internal systems (using wikis) D David Anderson
Open ID & other user-centric identity technologies (Higgins, Infocards, SAML) E Kaliya Hamlin

11:45 – 12:40 Session 3

Session Name

Room

Facilitator

Social Shopping: what is the behavior? how do you tap in and foster it? A1 Giselle Benatar
Parent: Its a verb (challenges in teen-centric virtual spaces where the parents are "absent") A2 Debbi Colgin
Who Owns Community: organizational issues A3 Matthew Lees
Anonymity with Accountability: is it possible? A4 Denise Taylor
Best Practices: New industry-specific social networks funded by competitors and suppliers B Jean Goldenstein
Effective Wikis C Jim Cashel
Expose Journalism Content: Transitioning to new media & using social networking to right wrongs D Melissa Cornick

12:45 – 1:15 Lunch

1:15 – 2:30 Community Demo & Exchange

2:30 – 3:25 Session 4

Session Name

Room

Facilitator

Security & Wikis in the Enterprise A1 Loretta Donovan
Crowdsourcing for Buiness A2 Aaron Strout
Marketing and Community; including strategy and planning A3  
Building Sharable Community Services to Leverage Multiple Efforts - Infrastructure A4 Dave Witzel
Starting a New Community: Getting your first 1000 users B Jun Zhang
Building a Network of Global Conservationists: Share Lessons and Improve Conservation: RARE needs your ideas C Sharon Price
Mobile Communities D Bill Johnston
Authoring an Organizer Manifesto E Kaliya Hamlin

3:30 – 4:25 Session 5

Session Name

Room

Facilitator

Existing and Proposed Legislation A1  
Monetizing Referrals in a New Vertical Social Network: B2B A2 Jean Goldenstein
Leverage Facebook or Others A3 Brian Souder
Taking Community Management to the Next Level A4 Steve Murthey
Influencers and Advertisers: Find, Think, and Engage B Sean O'Driscoll
APIs and How to Leverage Content C Jay Bryant
Improving User Experience: dealing with scalability, keeping it personal; etc. D Elke Nominikat
Implementing Win/Win Integrated Marketing Campaigns in Communities and Virtual Netrworks E Brian Maslyn

4:30 - 5:00 Wrap—up / Evening News


^^^

Session Ideas

Please list sessions you would like to lead, or session you would like to see here. We will be adhering to the principals of Open Space, so this list will not dictate the agenda for the conference. This list is merely to get the conversations going, and to give those unfamiliar with Open Space an idea of what topics will likely be covered.
Full list here. Please add your proposed sessions and a short description.

  • Influencer programs for your community
  • Metrics and Reporting: What works
  • Customer Experience and Online Communities
  • Boomer Communities
  • Community ROI
  • How to Manage Corporate Communities
  • Special considerations for children and teen communities
  • Establishing a culture in your community: Guidelines and Best Practices
  • Increasing User Participation and Engagement
  • Managing User Generated Content 2:30 session Room C
  • How to Make Money in Your Community
  • Subscription Services
  • Twitter Business Applications
  • Social Media: Addressing the "ecosystem"
  • Factoring in Facebook to your community strategy
  • Going Social with an Established Online Audience
  • Crowdsourcing and its benefits/the WAS project
  • Customer communities – how these are a new marketing channel for companies to drive brand awareness, customer sat, support, etc.
  • Workplace communities – how these enable increased employee morale, recruiting, retention, etc.
  • Convergence of corporate learning and Web 2.0 via community
  • Building a network of local conservation practitioners in 50 countries -- to inspire, share lessons, and improve the practice of conservation.
  • Increasing effective use of IT by building enterprise collaboration communities
  • Careers in online community management - advice from the seasoned for those beginning on this career path
  • "What Do You Love/Hate/Want to Know About Social Networks?"
  • Governance and online communities: who is doing what and what should we do?
  • Social Media in a regulated environment: where are the opps and pitfalls in healthcare?

People

  • We will distribute an attendee list.
  • Read about the People working on this Wiki, on the conference, registered as attendees, etc.
  • To add your name to the people table below, use the vertical bar ( | ) character to mark cells. To create a linked profile page, add square brackets ( [ ] ) around your name, save this page, click on your linked name and start editing your new page.
  • Connect with other OCU participants after the event. Add your links to the Social Media page.
Name   Title   Company
Bill Johnston   Event Organizer; Director of Community and Research   Forum One
David Anderson   Partner   Forrester Banwell
Tara Agen   Chief of Staff, HP LaserJet and SMB Printing Group   HP
Deborah Au-Yeung   Director, Product Development   Waterfront Media
B        
Giselle Benatar   Editor in Chief, Online   ConsumerReports.org
Andrew Borg   CEO   Hi-Beam Entertainment,LLC
Jay Bryant   Vice President of Sales   LiveWorld.com
C        
Ron Casalotti   Director, User Participation   BusinessWeek.com
Simon Chen   Senior Consultant (schen@ramius.net; tweet me @sylc)   Ramius Corporation
Jennifer Cinclair   Membership Network Coordinator   Family Justice, Inc.
Andrew Cohen   Project Director   Forum One
Debbi Colgin   Head of Community & Customer Services, North America   Habbo.com and Habbo.ca
Seamus Condron   Community Manager   Mediabistro.com
D        
Omar Divina   Global Account Manager   Socialtext
Loretta Donovan   OD Manager   St. Francis Hospital
E        
         
F David Flores   Community Manager   TV Guide.com
Claudine Farah   Community Manager   Quest Software
G David Gutierrez   Founder & President, FlavoredLayers and Co-Producer, XinDC   FlavoredLayers & XinDC.tv
H        
Benjamin Hanley   Product Manager   IWON.com
Joe Harrow   Community Manager   The Point
Zoe Hollister   Research Analyst   Forum One
Adam Hudson   Program Manager   Alliance to Save Energy
I        
J        
         
K        
Scott Krause   Director, Product Management   Paltalk.com
L        
Matt Law   Director, Community & Marketing   Grandparents.com
Matthew Lees   Vice President and Consultant/Analyst   Patricia Seybold Group
M        
Michael Melillo   CEO   melillo@malkutha.com
Zach Maurin   Co-Founder/Co-Director   ServeNext.org
Steve Murthey   Director, Account Management   Prospero www.prospero.com
N        
Elke Nominikat   Director, Member Services & Membership Development   Fotolog.com
O        
Pauline Ores   Social Media Engagement, Global General Business Marketing   IBM
Sean O'Driscoll   Founder  

CGTConsulting

Formerly GM, Communities @ Microsoft

P        
Sharon Price   Manager, Global Alumni Network   Rare ~ Inspiring Conservation
Q        
R        
Angie Ryan   Marketing Manager   Cyworld
S        
Mica Scalin   Social Marketing Manager   Showtime Networks Inc.
Jonathan B. Spira   CEO and Chief Analyst   Basex
Aaron Strout   VP, New Media (Community Manager for wearesmarter.org)   Mzinga @astrout
Brian Souder   SaaS Product Manager, Autodesk, Inc    
T        
Robert Tolmach   President, WellGood LLC   ChangingThePresent.org
U        
V        
         
W        
Scott Watermasysk   VP Product Development   Telligent Systems
Maura Welch   Director Marketing & Content   WeeWorld
Dave Witzel   Managing Director   Forum One
         
X        
         
Y        
*Z        
Jun Zhang   Ph.D.   Pitney Bowes

Jobs Board

Looking to hire? Post on the Jobs Board.

Travel and Accommodations

List of Hotels

Check our List of Hotels and book your room as early as possible.

Ride Board

Arrange carpool to the event or offer someone a ride from the airport or downtown by using our Ride Board.

Social Media

  • Connect with other OCU participants during and after the event.
  • Add your links to the Social Media page.

Sponsors

We are very appreciative of sponsorship support of:

  •  

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