Note: The panel has been recorded. Listen to the whole thing on the Spark blog.

A panel discussion about microcelebrity and microbrands.

"Microcelebrity is the phenomenon of being extremely well known not to millions but to a small group — a thousand people, or maybe only a few dozen." - Clive Thompson

From http://www.terrisenft.net/diss/synopsis.php

Micro-celebrity: There are few better examples of commodity fetishism than celebrities: human subjects designed to be consumed as branded objects. Camgirls replicate many of the tropes of celebrity, yet because of their limited fan base and the many-to-many nature of the Web communication, they are better understood in terms of what I call mico-celebrity. Traditional celebrity relies on distance and separation from one's spectators, but as Justin Hall's famous quip, “"In the future, everyone will be famous to fifteen people"” indicates, micro-celebrity depends on closeness and accountability.

Confirmed guests

• Merlin Mann of http://43Folders.com
• Theresa Senft - working on a new book about microcelebrity
• Sarah Meyers - host of Pop17, a web show about microcelebrity

Crowdsourced questions

Please add your questions for Merlin, Theresa, and Sarah here:

1. How does microcelebrity translate into the real world?
2. Are we going to see more or less of this in the future? Less of this? Will it become easier or harder to develop and build a microbrand?
3. Does microcelebrity come with microperks? micropitfalls? What's the best microperk you've received? What's the worst micropitfall you've received?
4. How does the mainstream media treat microcelebrities?
5. Can someone become a microcelebrity over night? How does one know they have reached microcelebrity status?
6.  

Links

• Clive Thompson on Microcelebrity http://www.wired.com/techbiz/people/magazine/15-12/st_thompson ("Microcelebrity simply makes the social engineering we've always done a little more overt — and maybe a little more honest.")

This is a great story idea, although it bears the risk that the trend is so common that "insights" about it from authors run the risk of being rather old news. Still, it's the future, and it's a good topic.

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